With growing privatization, an increasingly capitalist
economy and a growing consumerist society, malls present a serious competition
to the city’s already dwindling public spaces. The Indian urban culture is
going through a massive change, and it becomes a point of debate if malls are
following the crowd or the crowd is following the mall. Whatever the answer,
the fact is that malls now dot our urban landscape and are becoming an integral
part of our social (and cultural) life. They have become identities and
landmarks of their respective districts, and are at the centre of today’s urban
life. Malls are being used as meeting points, spaces to celebrate, to hang out
with friends, date, work, play, (and one mall even allows morning walkers
inside before the mall opens) ….. all in a secure, climatically controlled,
professionally managed indoor environment. A mall becomes a one-stop,
all-under-one-roof maga-space where I can shop, eat, play, get entertained and
relax. The mall has replaced the shopping street, the chowk, the nukkad, the
maidan. So does this make malls the new “Public Space”?
The success of a mall is based on the footfalls and revenue
generated, and there is hardly any critique on the urban design aspects. Catering
mainly to car-owners the “urban face” of malls only gives a sideways glance to
pedestrians and almost turns a blind eye to the streetscape. Then, how can a space be termed as a “Public
Space” if it does not become an integral part of the public realm or even
acknowledge it? The problem lies not so much inside the mall as outside it.
Most malls, by virtue of their inherent genetic character turn their backs to
the city, presenting huge blank facades that can only be used for
advertisements and billboards. Malls are designed as an inward-looking, insular
spaces because their success depends largely on the make-believe, perfect
environment within that is diametrically opposite the polluted, chaotic real
city outside. Malls thrive on the citizens’ aspirations to escape the real city.
Mall designers have perfected the art and science of
shopping and created formulae that are being duplicated throughout the world.
This formula is based on a primary assumption of man as a consumer rather than
a social being. A person in a mall is primarily a consumer of brands, and a
person on the street is primarily a social being. The activity of shopping,
eating and entertainment is as much a social activity as one of consumerism. Charles
Correa’s design of the City Centre Mall at Salt Lake City, Kolkata is an
attempt to integrate the mall into the urban-scape and be a celebration of the
social aspects of our society rather than celebrating only consumerism. It is
time architects and urban designers in India re-evaluate the Mall within the
context of Indian cities and make them an integral part of the Indian urban
landscape in the true sense.
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