India’s urban growth story has been accompanied by the growth in consumerism. And Malls are the most visual landmarks of the new consumerist society. In fact, malls have doubled in the past 5 years in spite of the slowing economy. With malls becoming such an important part of the urban landscape they deserve serious and critical analysis, and not be dismissed as yet another passing fad. Being a western invention, it is no wonder that most malls look like alien spaces in the midst of Indian cities. The success of malls can be partly credited to the clean, posh environment for shopping, eating and entertainment, and partly credited to the loss of quality public spaces in Indian cities. Traditionally, these functions (shopping, eating and entertainment) were carried out on the streets and chowks of Indian cities in turn becoming an integral part of the urban drama. With growing privatization, an increasingly capitalist economy and a growing consumerist society, malls pr...
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